Top 10 Content Marketing Examples In Travel Business
Posted On 28 June 2023
Imagine yourself on a journey, wandering through a vast digital landscape, searching for inspiration, information, and adventure. With every click, you’re drawn closer to destinations unknown, captivated by stories that transport you to exotic lands.
This is the power of content marketing in the travel business – an art form that has the ability to ignite wanderlust, shape travel decisions, and create lifelong memories. Today, we embark on a thrilling exploration of the top 10 content marketing examples in the travel industry, where innovation meets storytelling to weave captivating narratives that enthrall and inspire travelers worldwide.
Join me as we unveil a collection of extraordinary campaigns that have redefined the way we dream, plan, and experience our adventures. these examples will leave you yearning for the next voyage, armed with the knowledge that content truly is the compass that guides us on our wanderlust-fueled quests.
What Are Content Marketing Examples?
Content advertising and marketing examples talk about precise times or campaigns where companies strategically create and distribute valuable, informative, or wonderful content material to draw and engage their audience. Content advertising objectives to build logo awareness, set up credibility, and in the long run pressure worthwhile consumer movement. These examples can take numerous bureaucracy, which includes blog articles, films, social media posts, podcasts, e-books, infographics, case research, and more. The content material produced is adapted to resonate with the precise desires, hobbies, and options of the audience, presenting them relevant and valuable information whilst subtly selling the brand’s services or products.
Successful content material advertising and marketing examples efficiently leverage storytelling, creativity, and compelling visuals to captivate and hook up with the target market. By imparting informative and engaging content material, manufacturers can set themselves up as dependent on authorities of their respective industries, fostering a robust courting with customers and possibilities. Ultimately, content advertising examples show off the strength of making and distributing brilliant content that resonates with the target audience, mainly to accelerate emblem visibility, purchaser loyalty, and ultimately, enterprise increase.
10 Examples Of Content Marketing In Travel Business
Here are the top 10 content marketing examples in the travel business, along with detailed explanations of each:
1- Airbnb’s “Airbnb Magazine”:
Airbnb launched its own print and online magazine, showcasing unique travel stories, destinations, and experiences. The magazine features visually stunning photographs and well-crafted narratives that inspire readers to explore new places and immerse themselves in local cultures. This content marketing example not only promotes Airbnb’s accommodation options but also positions the brand as a trusted source of travel inspiration and expertise.
2- Marriott’s “Marriott Traveler”:
Marriott International’s content hub, Marriott Traveler, offers a wealth of travel guides, articles, and tips curated by local experts. The platform covers a wide range of destinations, catering to different interests and travel preferences. By providing valuable and reliable information, Marriott builds trust with its audience and positions its hotels as top choices for travelers seeking authentic and memorable experiences.
3- National Geographic’s “Travel”:
National Geographic’s travel content is renowned for its breathtaking photography and captivating storytelling. Through their magazine, website, and social media channels, they transport readers to the world’s most awe-inspiring destinations. National Geographic’s content marketing exemplifies the power of visual storytelling, evoking wanderlust while educating and raising awareness about cultural and environmental conservation.
4- Lonely Planet’s “Thorn Tree Forum”:
Lonely Planet’s Thorn Tree Forum is a community-driven platform where travelers can exchange advice, share experiences, and seek recommendations. This content marketing example taps into the power of user-generated content and community engagement, fostering a sense of belonging and building credibility for Lonely Planet as a trusted travel resource.
5- TripAdvisor’s “Traveler’s Choice”:
TripAdvisor’s annual “Traveler’s Choice” awards recognize the best hotels, destinations, and attractions based on user reviews and ratings. This content marketing example leverages the influence of user-generated content and social proof, giving travelers valuable insights and recommendations from fellow globetrotters. It also positions TripAdvisor as a go-to platform for travel planning and decision-making.
6- Expedia’s “Viewfinder”:
Expedia’s travel blog, Viewfinder, offers a wealth of destination guides, travel tips, and inspiring stories from around the world. The blog features articles, videos, and stunning visuals, engaging readers and fueling their desire to explore new horizons. Expedia’s content marketing strategy focuses on delivering value through helpful and insightful content, building brand loyalty and driving travel bookings.
7- Visit California’s “Dream365TV”:
Visit California created Dream365TV, a YouTube channel showcasing stunning videos that highlight the state’s diverse attractions, activities, and natural beauty. The channel not only promotes California as a desirable travel destination but also serves as a source of inspiration for potential visitors. By utilizing video content, Visit California effectively captures the attention and imagination of viewers, sparking their desire to embark on their own California adventure.
8- Tourism Australia’s “Australia.com”:
Tourism Australia’s official website, Australia.com, serves as a comprehensive travel guide to the country. It features immersive articles, stunning imagery, and interactive tools that help travelers plan their Australian journeys. The website’s content marketing strategy emphasizes storytelling, highlighting unique experiences and hidden gems, while also promoting Australia’s iconic landmarks and attractions.
9- Booking.com’s “Booking Epic”:
Booking.com’s “Booking Epic” campaign features a series of short films that tell the stories of real travelers and their extraordinary adventures. These visually captivating videos showcase various destinations and the memorable experiences that await travelers. By focusing on personal stories, Booking.com taps into the emotional aspect of travel, inspiring viewers and reinforcing the brand’s commitment to providing unforgettable travel experiences.
10- Tourism New Zealand’s “100% Pure New Zealand”:
Tourism New Zealand’s “100% Pure New Zealand” campaign is a prime example of content marketing excellence in the travel industry. This long-running campaign aims to showcase New Zealand as a pristine, unspoiled, and diverse travel destination. It emphasizes the country’s natural beauty, unique experiences, and warm hospitality.
The campaign utilizes various content formats and channels to engage and inspire travelers. One of its notable content marketing examples is the “100% Pure New Zealand” website. The website serves as a comprehensive resource for travelers, featuring stunning imagery, detailed destination guides, itineraries, and interactive tools to plan and book trips to New Zealand.
What are examples of content marketing?
Content marketing examples include media like newsletters, podcasts, social media posts, and videos. All of these forms of content are meant to provide useful and relevant information that delights users and attracts them to your brand.
What is an example of marketing in tourism?
Tourism marketing is the collective name given to the various marketing strategies businesses use within the tourism industry. This includes, for example, hotels and other forms of accommodation, along with airlines, car rental services, restaurants, entertainment venues, travel agents, and tour operators.
3- What is the best marketing strategy for a travel agency?
Top 10 Digital Marketing Strategies for Travel Agency
- Build a User Friendly Website.
- Make it Mobile Friendly.
- Content is King.
- Do Not Underestimate Email Marketing.
- Social Media Marketing.
- Partner with Influencers.
- Keep Up to Date with Trends.
- Customer Reviews Build Credibility.
4- What is the most popular form of content marketing for business?
The top three types of content being created by marketing teams in 2022 included videos, blogs, and images. Short articles/posts (83%) and videos (61%) are the top two content types that B2C marketers used in the last 12 months.
5- What should I post as a travel agent?
As a travel agency, it’s important to have a strong social media presence. But what do you post about? Here are some ideas:
- Share photos and videos from previous trips.
- Give updates on upcoming trips.
- Share interesting facts and statistics about travel.
- Offer tips for planning a trip.