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Content Tools For Social Media Marketing (Free + Paid)

From crafting beautiful visuals and attractive captions to scheduling posts and studying performance, content material equipment for social media advertising can empower you to streamline your social media marketing efforts and create a long-lasting effect.

In this comprehensive guide, we’re going to explore a curated choice of loose and paid content material equipment that have tested their real worth in the ever-evolving landscape of social media advertising and marketing. 

So, let’s dive into the world of content material gear and equip you with the assets you need to degree up your social media advertising and marketing recreation.

List of Content Tools For Social Media Marketing (Free + Paid)

Free Content Tools

1- Canva


Best Features: User-friendly design tool with a wide variety of templates, images, and fonts. Create social media graphics, posts, stories, and more.

Pricing: Canva offers a free version with basic features, and a Canva Pro subscription starts at $9.95/month, offering advanced design options and collaboration features.

2- Buffer


Best Features: Social media management platform allowing you to schedule and publish posts across various platforms, monitor engagement, and analyze performance.

Pricing: Buffer offers a free plan with limited features. Paid plans, including the “Pro” plan starting at $15/month, offer more scheduling options and enhanced analytics.

3- Hootsuite


Best Features: Comprehensive social media management and scheduling tool with features like content curation, team collaboration, and analytics.

Pricing: Hootsuite’s free plan covers basic features and allows scheduling for up to three social profiles. Paid plans start at $19/month, offering more profiles and advanced features.

4- Pexels / Unsplash


Best Features: Extensive libraries of high-quality, royalty-free stock photos and videos for enhancing your social media visuals.

Pricing: Both Pexels and Unsplash are free to use, and you can donate to creators if you wish.

5- Grammarly


Best Features: Writing assistant tool that checks spelling, grammar, punctuation, and suggests improvements to your social media copy.

Pricing: Grammarly offers a free version with basic writing checks. Premium plans start at $11.66/month, providing advanced writing suggestions and style checks.

Paid Content Tools

1- Adobe Creative Cloud

Adobe creative cloud

Best Features: Suite of professional design software including Photoshop, Illustrator, and Premiere Pro for creating intricate visual content and videos.

Pricing: Adobe offers various subscription plans, starting at $20.99/month for single app usage or $52.99/month for the full Creative Cloud suite.

2– Later


Best Features: Visual content planning and scheduling tool optimized for Instagram and other platforms. Includes media library, drag-and-drop scheduling, and analytics.

Pricing: Later’s “Starter” plan is $12.50/month and includes basic scheduling and analytics. Higher-tier plans offer more advanced features.

3- Sprout Social

Sprout Social

Best Features: Comprehensive social media management platform with scheduling, engagement tools, reporting, and team collaboration features.

Pricing: Sprout Social plans start at $99/user/month, providing advanced features like scheduling, monitoring, and reporting.

4- Buzzsumo


Best Features: Content discovery and social tracking tool to identify trending topics, analyze competitors, and find influencers.

Pricing: Buzzsumo offers a range of plans, starting at $99/month, with varying levels of features and access to data.

5- Figma


Best Features: Collaborative design tool for creating interactive prototypes, user interfaces, and graphics with real-time collaboration.

Pricing: Figma offers a free plan with limited features. Paid plans start at $12/user/month, offering enhanced collaboration and design capabilities.

Best Content Tools For Social Media Marketing (Free + Paid)

ToolBest FeaturesPricing
Free Tools
CanvaUser-friendly design tool with templatesFree with paid plans
BufferPost scheduling, basic analyticsFree with paid plans
HootsuiteMulti-platform scheduling, monitoringFree with paid plans
Pexels/UnsplashHigh-quality stock photos/videosFree
GrammarlyWriting checks and suggestionsFree with paid plans
Paid Tools
Adobe CreativeProfessional design softwareSubscription-based
LaterVisual content planning, schedulingPaid plans starting at $12.50/month
Sprout SocialSocial media management, analyticsPlans starting at $99/month
BuzzsumoContent discovery, social trackingPlans starting at $99/month
FigmaDesign and collaboration platformFree with paid plans


What are content material gear for social media advertising and marketing? 

Content gear for social media advertising and marketing are software packages or platforms designed to help entrepreneurs and businesses create, agenda, examine, and beautify their content material for diverse social media systems. These tools provide functions like photo design, submit scheduling, analytics, and more to streamline and optimize social media advertising and marketing efforts.

Why must I use content gear for social media advertising? 

Content equipment can extensively enhance your social media advertising and marketing efforts by using saving time, improving content first-rate, and imparting precious insights. They allow you to create visually appealing photographs, schedule posts for most effective times, tune engagement metrics, and understand your target market’s preferences.

Are there any loose content equipment available? 

Yes, there are several free content material equipment to be had, along with Canva for design, Buffer for submit scheduling, and Pexels/Unsplash for incredible pics. These tools provide primary functions that can be treasured for small companies or people with constrained budgets.

What are some paid content tools well worth considering? 

Paid content equipment like Adobe Creative Cloud offer expert-grade design software program, at the same time as platforms like Later and Sprout Social offer superior scheduling, analytics, and social media control functions. Buzzsumo is super for content material discovery and influencer identification, and Figma is a powerful layout and collaboration tool.

How do I pick the right content tools for my social media advertising strategy? 

To pick out the right equipment, remember your specific needs, finances, and dreams. Evaluate every device’s functions, consumer interface, compatibility with your goal platforms, and the level of customer support furnished. Many equipment offer free trials, so that you can check them earlier than committing.

Can content gear help enhance engagement on social media? 

Yes, content material tools can contribute to improved engagement with the aid of helping you create visually appealing and compelling content material, time table posts at foremost times on your target market, and examine engagement metrics to refine your approach over the years.

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